Mielle Organics, a Black-owned beauty brand, secured over $100 million in investment from private equity firm, Berkshire Partners.
Seven years after launching their natural haircare brand, co-founders Monique Rodriguez and Melvin Rodriguez, CEO and COO respectively. received a Series A investment of more than $100 million from the private equity firm,
Mielle recently added Grammy Award-winning rapper Megan Thee Stallion as its global brand ambassador and has launched its 2021 “Unmasked: I Know My Roots” campaign with entertainers and close friends LeToya Luckett and Toya Johnson.
Mielle plans to use the investment to continue its mission to educate, empower, and excite their customers and the broader haircare community.
Both Monique and Melvin with retain a majority stake in the business.
Mielle Organics can be found in major retailers like Sally Beauty, Target, Kroger, CVS, Walgreens, Walmart, Rite Aid, and HEB.
Their natural haircare products are also sold internationally in Europe, Africa, and directly online.